Inside the warehouse with retailer Sisi & Seb. Carley Bassett, Managing Director of luxury children’s brand Sisi & Seb, shares how her team managed demand during the pandemic and the benefits of outsourcing Fulfilment to Diamond Logistics.
What trends are you seeing in the luxury children’s products market? How do you expect the market to change in the next few years?
People really love unisex products and items that have longevity so they often buy gender-neutral clothing.
I find parents want items that will last, are different and good quality, but at a fair price. Now more than ever sustainability is key and I think (and hope) that this will continue in the next few years.
How have you overcome the challenges of Brexit and the ongoing COVID-19 pandemic?
I am definitely still dealing with them. A lot of stress, worry and wine in equal measures to get through both!
2020 was a tough and unpredictable year, we saw a huge demand for online shopping. It was difficult to plan 2021 off the back of that.
Has the pandemic changed how you operate? If so, how?
I was lucky to have moved into fulfilment prior to the pandemic therefore still able to despatch orders.
We saw huge demand and had to move quickly to put new systems in place and recruit a bigger team.
The first lockdown was crazy, thankfully I had Diamond but I was doing the marketing, accounting, social media, customer service and all the rest by myself.
We have grown quickly and now have two members of staff, an amazing warehouse and a fantastic accountant for which I am so grateful for.
We know how important packaging and the unboxing experience is in 2021. How has Diamond supported you in your un-boxing ambitions?
Diamond really understands my desire to have eco-friendly packaging and where we can, no plastic.
Our packaging is all cardboard/paper and recyclable. We also gift wrap as we realised people weren’t able to do so themselves during the pandemic.
How has Diamond supported your growth and the safe delivery of your products?
They have been amazing quite frankly.
It is such a fast-paced environment with e-commerce but Mandy Watkins-Smith, Managing Director of Diamond Logistics Bristol, and her team are always so fast to respond to queries and process customer returns quickly and efficiently.
I have been able to put faith in them and grow the areas of the business that I need to. I am able to rest in the knowledge they are dealing with the logistics efficiently and with utmost care and attention.
What should retailers think about when choosing a fulfilment partner? What have been the benefits of partnering with Diamond?
As with anything you have to get along with the team and make sure that you are a good fit.
If you think Diamond sounds like a good fit for your Childrenswear Fulfilment, then get in touch today. Call us on 0333 567 5888, email email@example.com or complete the below Contact Form to discuss your eCommerce Fulfilment needs with our knowledgeable team: